Pay per click (PPC) * refers to the online advertising payment model where payment is based only on qualifying click-through. These are the ads that appear on the top premium position and on the right side rail of the constitutional or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).
A keyword-oriented advertisement is placed on a search engine result page based on the matching keywords maximum cost-per-click bid and Quality Score. The CPC is determined by the cost of each keywords, which remained as part of a larger bidding system.
Some keywords are more expensive than others, but with the right strategy and mechanisms in place, the price can be inhibited, which is why PPC keyword research is essential for identifying certain target keywords.
Tominto Marketing PPC search management services is more than only a keyword bidding solution. We concentrate on delivering traffic from the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.
As a PPC client, you will be receiving the accompanying helps:
⇒ Defining campaign strategies and layout
⇒ Advanced keyword research and selection
⇒ Creative development, following AIDA: attention, interest, desire, action processes
⇒ Identify landing pages that convince
⇒ Implement campaign conversion tracking
⇒ Ad submission
⇒ PPC account settings
⇒ PPC bid management and ROI tracking
⇒ PPC monthly analysist
⇒ Campaign assessment and good words for further advance
⇒ Creative testing and optimization
In summation, we will continually concentrate on improving:
⇒ Account history
⇒ Advertising copy and ranking
⇒ Quality Score issues
⇒ Conversion acquisition
⇒ Overall account performance
⇒ Analytics and/or additional tracking
⇒ Testing and optimization opportunities
⇒ Additional information relevant to campaign
⇒ Overall long-term strategy to maximize the project results
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